Baker’s Dozen Print Club

Art Direction, Marketing, Graphic Design, Hand Fabrication
Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Adobe Premiere Pro, Hand Fabrication
2025

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Background
In January 2025, I launched a $7/month subscription for hand-signed fine art prints entiteld
Baker’s Dozen Print Club.

The Problem
Times are tough, and joy is necessary.
In a time when financial constraints push art to the bottom of consumer priority lists, and as experiences become increasingly digital, access to meaningful, physical artwork is limited.
Equally rare are accessible opportunities to bring something unexpected and joyful into our lives, just for the sake of it.

The Approach
I saw an opening to create something accessible, tangible, and charming. Baker’s Dozen addresses the gap by offering members affordable artwork and a simple pleasure to look forward to each month, while allowing me to build genuine, offline connections.

In the first three months, the print club has amassed 441 subscribers and over $6000 in revenue.

I singlehandedly manage every aspect of Baker’s Dozen, from art direction, to creation of each artwork, to packaging, to graphic design, and all marketing efforts involved in growing and sustaining the membership. I weigh the tactile unpacking process as heavily as the brushstrokes of each painting, ensuring that each month tells a cohesive story and brings the recipent a moment of joy and presence.