Maura Spain!


Phone Free February Campaign


Art Direction, Set Design, Photography, Graphic Design, Copywriting
Adobe Photoshop, Adobe Illustrator, Adobe Lightroom
2024


Background
Phone Free February is an initiative launched in 2024 to raise awareness about digital well-being. I spearheaded a small team in creating a visual campaign which confronts the emotional, physical, and relational effects of excessive screen time.

Blue light permeates the carefully crafted set of a teenage girl’s bedroom, becoming a character in itself: quietly eroding connection, rest, and presence.

Using original photography and a series of punchy taglines, these ads activate audiences to “Join the Challenge” and participate in Phone Free February themselves.



THE PHOTOSHOOT   THE PHOTOSHOOT   THE PHOTOSHOOT   THE PHOTOSHOOT   THE PHOTOSHOOT   THE PHOTOSHOOT   THE PHOTOSHOOT   THE PHOTOSHOOT   





 

THE CAMPAIGN     THE CAMPAIGN     THE CAMPAIGN     THE CAMPAIGN     THE CAMPAIGN     THE CAMPAIGN     THE CAMPAIGN     THE CAMPAIGN     THE CAMPAIGN     





Maura Spain!